A burger launch that people could hear
McDonald’s framed Crunch as a language everyone understands. The team released a full set of bite sized tracks built around the word Crunch and pushed the sound across the country. It was music first and proudly audio led, with the message carried on air and online.
Radio made the Crunch famous
The campaign copy explicitly called out radio waves. That matters because radio is habit based and reaches people in cars and shops where hunger cues hit. Sonic branding plus high reach equals recall at the moment of order.
Explore UAE stations you can use right now
Virgin Radio Dubai 104.4 • Dubai Eye 103.8 • City 1016 FM • Radio Mirchi • Al Arabiya 99 • Emarat FM • Quran Kareem Radio • Radio 4 FM
Podcasts carried the hook worldwide
The Crunch songs landed as a ten track drop on Spotify. That gave the idea shelf life and shareability and it put the brand inside headphones during commutes and gym time. Music plus repetition builds a cue that triggers cravings later on. Spotify+1
Find podcast opportunities here
Why audio advertising works • Podcasts
Turning a sound into a sale
On 27 February 2025 the brand ran a one hour window where people could sing a Crunch track and redeem a free McCrispy. Clear rule. Clear time box. Clear call to action. It converted attention into footfall and receipts. McDonald's
What smart brands should copy
- Start with a simple sonic idea that fits the product truth
- Launch on radio for mass reach in moments of appetite and routine
- Extend with playlists and podcasts for frequency and sharing
- Add a sharp activation that rewards participation
- Track lift across search, app orders, and store traffic
Ready to plan your own sound led push
Craft a multi channel audio strategy • Why brands in the UAE are turning up the volume • Boost your brand with radio activations • Talk to our team
How Airtime Arabia makes this easy
We plan and buy UAE radio and global podcasts, build snackable sonic assets, and line up station partnerships and promos that move product. You bring the flavour. We bring the frequency. Then we measure and scale.
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FAQs
How fast can I launch an audio campaign in the UAE?
Two to five working days is typical once creative is approved. We handle scripts, scheduling, and station bookings.
Can I run the same creative on radio and podcasts?
Yes. We tailor lengths and intros for each channel and keep the hook consistent so recall stacks across touchpoints.
What budget do I need to test the idea?
Starter flights often begin at a modest weekly spend across a few stations and a handful of podcast slots. We scale only when results show lift.
Podcast Advertising Pricing Guide 2025
Can Airtime Arabia set up an activation like sing for a sample?
We coordinate station promos, in store moments, and clear mechanics so the stunt drives measurable outcomes.
How do we measure success?
We pair reach and frequency with brand search, app events, voucher redemptions, and store traffic. Transparent tracking from day one.
