Advertise on Radio 4 FM
A powerhouse in Bollywood entertainment — Radio 4 FM is the UAE’s leading station for Hindi and South Asian audiences seeking music, movies, and more.
Advertise on Breakfast Club with RJ Simran, Midday Masala with RJ Harsha, and Drive Time with RJ Faizan – top South Asian shows on Radio 4.
Station Overview – Radio 4 FM
89.1
Radio 4 FM
89.1 FM
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HindiStation Stats & Audience Profile
Daypart Audience Profile
| Time Slot | Key Audience | Content Focus | Advertising Opportunity |
|---|---|---|---|
| Morning Drive (6–10am) | Working professionals, family heads | Music, Bollywood headlines, news recaps | Perfect for high-reach product and service campaigns |
| Midday (10am–3pm) | Homemakers, retail employees | Requests, talk shows, community interaction | Cost-effective, high-frequency messaging |
| Afternoon Drive (3–7pm) | Commuters, professionals | Celebrity interviews, games, lifestyle features | Brand activations and contest tie-ins |
| Evening (7pm–12am) | Families, entertainment lovers | Film reviews, classics, on-air hosts | Ideal for leisure, entertainment, and food brands |
Advertising Benefits — Why Choose Radio 4 FM?
Mass appeal across Indian and Pakistani expats in the UAE
Exceptional platform for Bollywood-aligned marketing and event promotions
Culturally resonant — ideal for telecom, cinema, banking, and FMCG
Proven results during festive seasons and film release cycles
Strong cross-platform activation potential with social media and on-ground events
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Frequently Asked Questions
New to audio advertising in the UAE or the wider MENA region?
Here are some common questions about how Airtime Arabia helps brands plan and run effective radio and podcast campaigns — quickly and with full support.
Still have questions? We are here to help. Book a call with one of our format experts today.
- Which UAE radio stations can I advertise on?
- We offer access to all major UAE radio networks, including Virgin Radio, Dubai Eye, Radio Mirchi, Al Arabiya, and more—across English, Arabic, Hindi, and other language stations.
- How is pricing for radio ads calculated?
- Radio pricing is based on station, time slot, ad length, and frequency. Prime-time slots (like morning and evening commutes) command higher rates.
- Can I target specific regions or cities in the UAE?
- Yes. While most stations are nationwide, we can geo-target specific emirates or tailor your campaign to reach audiences in Dubai, Abu Dhabi, or Sharjah, depending on the station footprint.
- What types of radio ads are available?
- We offer traditional spot ads, sponsorships, branded content segments, competitions, and live reads by popular radio hosts.
- How is performance tracked for radio campaigns?
- While radio is not a digital medium, we provide audience estimates, daypart reach data, and campaign summaries. We also offer tools to track offline uplift via digital surges or call tracking.
Let’s Plan Your Next Audio Campaign
Contact us to check availability and pricing, and build a media plan that reaches the right audiences at the right time.