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Podcasts connect brands with highly engaged, niche audiences — through trusted voices and immersive storytelling. Airtime Arabia helps you plan, book, and manage podcast ad campaigns across top global shows and the MENA region’s growing podcast market.

The Daily Podcast Advertising
Advertising Benefits — Why Choose Podcasts?
Highly Engaged Audiences
Podcast listeners are intentional and often listen through entire episodes. This creates a captive audience that is far more receptive to ads than traditional or interruptive formats.
Trust and Influence of Hosts
Ads are often read by the hosts themselves, making them feel like authentic recommendations rather than scripted sales pitches. This host-audience trust drives higher conversion rates.
Targeted Reach by Niche
Podcasts are typically built around specific themes or topics allowing you to reach highly targeted, interest-based audiences.
Long-Form Brand Integration
With flexible formats like mid-roll, pre-roll, or sponsored segments, advertisers can integrate messaging in a non-intrusive, story-driven way.
Measurable and Scalable
Podcast ads can be tracked via promo codes, vanity URLs, and listener surveys, allowing for clear ROI measurement.
Our Media Partners
Explore radio advertisingExplore Our UAE Station List
English language stations
Virgin Radio Dubai 104.4 FM
Frequency: 104.4
Dubai’s #1 hit music station — reaching young, mobile, and engaged English-speaking audiences across the UAE.
Learn MoreDubai Eye 103.8 FM
Frequency: 103.8
Dubai’s leading English-language talk radio station — trusted by professionals, decision-makers, and high-net-worth individuals across the UAE.
Learn MoreRadio 1 UAE
Frequency: 104.1
One of the UAE’s most recognised youth stations — delivering high-energy content to Gen Z and millennial audiences across the Emirates.
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Arabic language stations
Al Arabiya 99 FM
Frequency: 99.0
The UAE’s top Arabic hit music station — connecting brands with young, engaged Arab listeners across the Emirates.
Learn MoreNoor Dubai
Frequency: 93.9
A leading Arabic-language station with a focus on values, community, and culture — Noor Dubai delivers informative and uplifting content to a broad, loyal Emirati audience.
Learn MoreEmarat FM
Frequency: 95.8
One of the UAE’s most established Arabic stations — Emarat FM blends heritage with entertainment, reaching a wide demographic of loyal Emirati listeners.
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Hindi language stations
Radio Mirchi UAE
Frequency: 102.4
The UAE’s most popular Hindi-language station — connecting brands with the large and loyal South Asian audience across Dubai and the Emirates.
Learn MoreRadio 4 FM
Frequency: 89.1
A powerhouse in Bollywood entertainment — Radio 4 FM is the UAE’s leading station for Hindi and South Asian audiences seeking music, movies, and more.
Learn MoreCity 101.6 FM
Frequency: 101.6
The UAE’s leading Bollywood radio station — City 101.6 connects brands with fun-loving, urban South Asian audiences who live for music, movies, and pop culture.
Learn MoreFrequently Asked Questions
New to audio advertising in the UAE or the wider MENA region?
Here are some common questions about how Airtime Arabia helps brands plan and run effective radio and podcast campaigns — quickly and with full support.
Still have questions? We are here to help. Book a call with one of our format experts today.
- Which podcasts do you work with?
- We partner with top-performing podcasts across categories like business, lifestyle, and culture, including local shows and international titles with UAE listenership.
- How are podcast ads priced?
- Pricing is typically CPM-based (cost per thousand listens) and depends on the show's audience size, episode placement (pre-roll, mid-roll), and ad type (host-read vs. produced).
- Can I advertise on Arabic-language podcasts?
- Yes. We support campaigns in both Arabic and English, and can help source shows with Arabic-speaking audiences in the UAE.
- What’s the typical duration of a podcast ad?
- Standard ads range from 30 to 60 seconds. Host-read ads often have more flexibility and authenticity, leading to higher engagement.
- Do podcasts provide performance metrics?
- Yes. We provide listener data, impressions, ad delivery confirmation, and—when available—engagement metrics such as completion rates and listener retention.
Let’s Plan Your Next Audio Campaign
Contact us to check availability and pricing, and build a media plan that reaches the right audiences at the right time.