Advertise on City 101.6 FM
The UAE’s leading Bollywood radio station — City 101.6 connects brands with fun-loving, urban South Asian audiences who live for music, movies, and pop culture.
Advertise on Breakfast No.1 with Lokesh and Parikshit, Drive Master Gaurav, and evening vibes with Malavika – the most listened-to Hindi radio station in the UAE.
Station Overview – City 101.6 FM
101.6
City 101.6 FM
101.6 FM
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HindiStation Stats & Audience Profile
Daypart Audience Profile
| Time Slot | Key Audience | Content Focus | Advertising Opportunity |
|---|---|---|---|
| Morning Drive (6–10am) | Urban professionals, young families | Bollywood hits, trending talk, celebrity buzz | High-energy branding for mass-market reach |
| Midday (10am–3pm) | Homemakers, retail workforce | Interactive requests, lifestyle chat | Daytime recall campaigns and offer-led messaging |
| Afternoon Drive (3–7pm) | Millennials, working couples | Pop culture, contests, music countdowns | Perfect for retail, fashion, and F&B promotions |
| Evening (7pm–12am) | At-home listeners, social audience | Film gossip, listener shoutouts, classic mixes | Leisure and entertainment-driven campaign placements |
Advertising Benefits — Why Choose City 101.6 FM?
Massive engagement with South Asian expat youth and families
Strong alignment with fashion, beauty, F&B, retail, and telco sectors
Cultural relevance during Bollywood film launches and Indian festivals
Dynamic content formats — contests, promotions, influencer tie-ins
High mobile and digital listenership expands beyond traditional FM
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Frequently Asked Questions
New to audio advertising in the UAE or the wider MENA region?
Here are some common questions about how Airtime Arabia helps brands plan and run effective radio and podcast campaigns — quickly and with full support.
Still have questions? We are here to help. Book a call with one of our format experts today.
- Which UAE radio stations can I advertise on?
- We offer access to all major UAE radio networks, including Virgin Radio, Dubai Eye, Radio Mirchi, Al Arabiya, and more—across English, Arabic, Hindi, and other language stations.
- How is pricing for radio ads calculated?
- Radio pricing is based on station, time slot, ad length, and frequency. Prime-time slots (like morning and evening commutes) command higher rates.
- Can I target specific regions or cities in the UAE?
- Yes. While most stations are nationwide, we can geo-target specific emirates or tailor your campaign to reach audiences in Dubai, Abu Dhabi, or Sharjah, depending on the station footprint.
- What types of radio ads are available?
- We offer traditional spot ads, sponsorships, branded content segments, competitions, and live reads by popular radio hosts.
- How is performance tracked for radio campaigns?
- While radio is not a digital medium, we provide audience estimates, daypart reach data, and campaign summaries. We also offer tools to track offline uplift via digital surges or call tracking.
Let’s Plan Your Next Audio Campaign
Contact us to check availability and pricing, and build a media plan that reaches the right audiences at the right time.