Advertise on Radio 1 UAE
One of the UAE’s most recognised youth stations — delivering high-energy content to Gen Z and millennial audiences across the Emirates.
Advertise on Breakfast with RJ Mariam, Beats with JJ, and drive time with Saif and Sound – Radio 1’s hit English-language shows for UAE’s youth.
Station Overview – Radio 1 UAE
104.1
Radio 1 UAE
104.1 FM
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EnglishStation Stats & Audience Profile
Daypart Audience Profile
| Time Slot | Key Audience | Content Focus | Advertising Opportunity |
|---|---|---|---|
| Morning Drive (6–10am) | Students, young commuters | Music, entertainment, trending news | Ideal for new product launches and youth-driven brands |
| Midday (10am–3pm) | Campus listeners, retail workforce | Chart hits, shout-outs, light talk | High-frequency brand reinforcement |
| Afternoon Drive (3–7pm) | Young professionals, creatives | Interactive shows, giveaways, pop culture | Engage listeners during peak digital activity |
| Evening (7pm–12am) | Home-based audiences, gamers | Club mixes, DJ sets, live requests | Connect with lifestyle and leisure-focused consumers |
Advertising Benefits — Why Choose Radio 1 UAE?
Strong footprint among Gen Z and millennial expats across the UAE
Perfect for FMCG, fast fashion, F&B, apps, and entertainment
High listener loyalty and daily tune-ins via mobile and online
Excellent vehicle for influencer-led campaigns and branded content
Agile format for fast, creative radio activations
Global & Local Podcasts
Reach Global and Regional Audiences Through Podcast Advertising
Podcasts connect brands with highly engaged, niche audiences — through trusted voices and immersive storytelling. Airtime Arabia helps you plan, book, and manage podcast ad campaigns across top global shows and the MENA region’s growing podcast market.
Learn More About Podcast Advertising
Frequently Asked Questions
New to audio advertising in the UAE or the wider MENA region?
Here are some common questions about how Airtime Arabia helps brands plan and run effective radio and podcast campaigns — quickly and with full support.
Still have questions? We are here to help. Book a call with one of our format experts today.
- Which UAE radio stations can I advertise on?
- We offer access to all major UAE radio networks, including Virgin Radio, Dubai Eye, Radio Mirchi, Al Arabiya, and more—across English, Arabic, Hindi, and other language stations.
- How is pricing for radio ads calculated?
- Radio pricing is based on station, time slot, ad length, and frequency. Prime-time slots (like morning and evening commutes) command higher rates.
- Can I target specific regions or cities in the UAE?
- Yes. While most stations are nationwide, we can geo-target specific emirates or tailor your campaign to reach audiences in Dubai, Abu Dhabi, or Sharjah, depending on the station footprint.
- What types of radio ads are available?
- We offer traditional spot ads, sponsorships, branded content segments, competitions, and live reads by popular radio hosts.
- How is performance tracked for radio campaigns?
- While radio is not a digital medium, we provide audience estimates, daypart reach data, and campaign summaries. We also offer tools to track offline uplift via digital surges or call tracking.
Let’s Plan Your Next Audio Campaign
Contact us to check availability and pricing, and build a media plan that reaches the right audiences at the right time.