Frequently Asked Questions
Everything you need to know about radio advertising in the UAE — answered clearly and simply.
Starter FAQs
- What types of audio platforms can I advertise on through Airtime Arabia?
- We help you book campaigns across UAE FM radio stations, internet radio, and global and regional podcasts — all through a managed service.
- Do I need to contact radio stations or podcast networks directly?
- No — we manage the entire placement and approval process on your behalf, saving you time and ensuring smooth delivery across multiple platforms.
- Can I target specific demographics or audience segments?
- Yes — we work with you to select the best mix of stations and shows based on your audience goals (language, region, interests, lifestyle, etc.).
- How are podcast ad placements priced?
- Podcast ads are typically priced based on audience size (CPM) or per-episode sponsorship. We help you select options to suit your budget and objectives.
- Can you help with creative production for audio ads?
- Yes — we can connect you with trusted partners for scriptwriting, voiceover, and production if you do not already have creative ready to use.
General FAQs
- Who can advertise through your platform?
- We work with brands, agencies, and media buyers from around the world looking to target consumers across the UAE through radio, podcasts, and audio channels.
- Do you offer media planning support?
- Yes. Our team provides end-to-end media planning and buying support, from targeting strategy to execution and reporting.
- Can I advertise in both English and Arabic?
- Absolutely. We can help you produce and place ads in English, Arabic, or bilingual formats to reach your target demographic effectively.
- How long does it take to launch a campaign?
- Most campaigns can be activated within 3–5 working days, depending on asset readiness and station availability.
- What budget do I need to start?
- We typically recommend a minimum spend of $5,000 USD to ensure sufficient reach and frequency across chosen platforms, but we can tailor packages based on your objectives.
Radio Advertising FAQs
- Which UAE radio stations can I advertise on?
- We offer access to all major UAE radio networks, including Virgin Radio, Dubai Eye, Radio Mirchi, Al Arabiya, and more—across English, Arabic, Hindi, and other language stations.
- How is pricing for radio ads calculated?
- Radio pricing is based on station, time slot, ad length, and frequency. Prime-time slots (like morning and evening commutes) command higher rates.
- Can I target specific regions or cities in the UAE?
- Yes. While most stations are nationwide, we can geo-target specific emirates or tailor your campaign to reach audiences in Dubai, Abu Dhabi, or Sharjah, depending on the station footprint.
- What types of radio ads are available?
- We offer traditional spot ads, sponsorships, branded content segments, competitions, and live reads by popular radio hosts.
- How is performance tracked for radio campaigns?
- While radio is not a digital medium, we provide audience estimates, daypart reach data, and campaign summaries. We also offer tools to track offline uplift via digital surges or call tracking.
Podcast Advertising FAQs
- Which podcasts do you work with?
- We partner with top-performing podcasts across categories like business, lifestyle, and culture, including local shows and international titles with UAE listenership.
- How are podcast ads priced?
- Pricing is typically CPM-based (cost per thousand listens) and depends on the show's audience size, episode placement (pre-roll, mid-roll), and ad type (host-read vs. produced).
- Can I advertise on Arabic-language podcasts?
- Yes. We support campaigns in both Arabic and English, and can help source shows with Arabic-speaking audiences in the UAE.
- What’s the typical duration of a podcast ad?
- Standard ads range from 30 to 60 seconds. Host-read ads often have more flexibility and authenticity, leading to higher engagement.
- Do podcasts provide performance metrics?
- Yes. We provide listener data, impressions, ad delivery confirmation, and—when available—engagement metrics such as completion rates and listener retention.
New to audio advertising in the UAE or the wider MENA region?
Here are some common questions about how Airtime Arabia helps brands plan and run effective radio and podcast campaigns — quickly and with full support.
Still have questions? We are here to help. Book a call with one of our format experts today.
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Let’s Plan Your Next Audio Campaign
Contact us to check availability and pricing, and build a media plan that reaches the right audiences at the right time.