Advertise on Dubai Eye 103.8 FM

Dubai Eye 103.8 FM

Dubai’s leading English-language talk radio station — trusted by professionals, decision-makers, and high-net-worth individuals across the UAE.

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Dubai Eye 103.8 FM

Advertise on Business Breakfast with Brandy Scott, The Agenda with Georgia Tolley, and Afternoons with Helen Farmer – Dubai Eye’s most influential talk radio shows.

Station Overview – Dubai Eye 103.8 FM

NameDubai Eye 103.8 FMFrequency103.8LanguageEnglishFormatNews, Business, Current Affairs, LifestylePrimary Audience30–55 year-olds, affluent expats and UAE nationalsReach~500,000+ weekly listenersCoverageDubai, Sharjah, Abu Dhabi, Northern EmiratesBrand StyleIntelligent, authoritative, professional
Antenna
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103.8

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Dubai Eye 103.8 FM

Dubai Eye 103.8 FM

103.8 FM

Dubai’s leading English-language talk radio station — trusted by professionals, decision-makers, and high-net-worth individuals across the UAE.Dubai’s leading English-language talk radio station — trusted by professionals, decision-makers, and high-net-worth individuals across the UAE.Dubai’s leading English-language talk radio station — trusted by professionals, decision-makers, and high-net-worth individuals across the UAE.Dubai’s leading English-language talk radio station — trusted by professionals, decision-makers, and high-net-worth individuals across the UAE.Dubai’s leading English-language talk radio station — trusted by professionals, decision-makers, and high-net-worth individuals across the UAE.Dubai’s leading English-language talk radio station — trusted by professionals, decision-makers, and high-net-worth individuals across the UAE.

Station Stats & Audience Profile

500K+500K+
weekly listeners
68%68%
of listeners are working professionals
High-income, executive-level demographic
Strong in-car listenership among C-suite & decision-makers
Trusted by brands targeting premium and B2B audiences

Daypart Audience Profile

Time SlotKey AudienceContent FocusAdvertising Opportunity
Morning Drive (6–10am)Executives, business ownersLive business shows, news, analysisPremium B2B ad slots, brand trust campaigns
Midday (10am–3pm)Entrepreneurs, professionalsLifestyle, interviews, expert discussionsThought-leader alignment, service promotions
Afternoon Drive (3–7pm)Decision-makers, managersTopical debate, economy, global affairsCampaigns targeting informed, affluent audiences
Evening (7pm–12am)Affluent expats, niche listenersCulture, leisure, tech, real estate, long-form talkPrecision-targeted brand storytelling & sponsorships

Advertising Benefits — Why Choose Dubai Eye 103.8 FM?

Premier talk radio platform for business and finance messaging

Access to Dubai’s top-tier professionals and senior expat demographic

Ideal for financial services, real estate, automotive, and premium brands

Strong credibility and listener loyalty build long-term brand equity

High-value sponsorship and content integration opportunities

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Reach Global and Regional Audiences Through Podcast Advertising

Podcasts connect brands with highly engaged, niche audiences — through trusted voices and immersive storytelling. Airtime Arabia helps you plan, book, and manage podcast ad campaigns across top global shows and the MENA region’s growing podcast market.

Learn More About Podcast Advertising

Frequently Asked Questions

New to audio advertising in the UAE or the wider MENA region?

Here are some common questions about how Airtime Arabia helps brands plan and run effective radio and podcast campaigns — quickly and with full support.

Still have questions? We are here to help. Book a call with one of our format experts today.

Which UAE radio stations can I advertise on?
We offer access to all major UAE radio networks, including Virgin Radio, Dubai Eye, Radio Mirchi, Al Arabiya, and more—across English, Arabic, Hindi, and other language stations.
How is pricing for radio ads calculated?
Radio pricing is based on station, time slot, ad length, and frequency. Prime-time slots (like morning and evening commutes) command higher rates.
Can I target specific regions or cities in the UAE?
Yes. While most stations are nationwide, we can geo-target specific emirates or tailor your campaign to reach audiences in Dubai, Abu Dhabi, or Sharjah, depending on the station footprint.
What types of radio ads are available?
We offer traditional spot ads, sponsorships, branded content segments, competitions, and live reads by popular radio hosts.
How is performance tracked for radio campaigns?
While radio is not a digital medium, we provide audience estimates, daypart reach data, and campaign summaries. We also offer tools to track offline uplift via digital surges or call tracking.
Browse all FAQs

Let’s Plan Your Next Audio Campaign

Contact us to check availability and pricing, and build a media plan that reaches the right audiences at the right time.

Preferred contact method

By submitting this form you agree to us processing your data according to our privacy policy and under our terms and conditions.