Advertise on Radio Mirchi UAE
The UAE’s most popular Hindi-language station — connecting brands with the large and loyal South Asian audience across Dubai and the Emirates.
Advertise on Mirchi Mornings with RJ Meghana, Total Filmi with RJ Abhijeet, and Mirchi Drive – Bollywood’s biggest hits and voices in the UAE.
Station Overview – Radio Mirchi UAE
102.4
Radio Mirchi UAE
102.4 FM
'%3e%3ccircle r='20' fill='%23008'/%3e%3ccircle r='17.5' fill='%23fff'/%3e%3ccircle r='3.5' fill='%23008'/%3e%3cg id='d'%3e%3cg id='c'%3e%3cg id='b'%3e%3cg id='a' fill='%23008'%3e%3ccircle r='.875' transform='rotate(7.5 -8.75 133.5)'/%3e%3cpath d='M0 17.5.6 7 0 2l-.6 5L0 17.5z'/%3e%3c/g%3e%3cuse xlink:href='%23a' transform='rotate(15)'/%3e%3c/g%3e%3cuse xlink:href='%23b' transform='rotate(30)'/%3e%3c/g%3e%3cuse xlink:href='%23c' transform='rotate(60)'/%3e%3c/g%3e%3cuse xlink:href='%23d' transform='rotate(120)'/%3e%3cuse xlink:href='%23d' transform='rotate(-120)'/%3e%3c/g%3e%3c/svg%3e)
HindiStation Stats & Audience Profile
Daypart Audience Profile
| Time Slot | Key Audience | Content Focus | Advertising Opportunity |
|---|---|---|---|
| Morning Drive (6–10am) | Indian professionals, parents | Bollywood music, current affairs, interviews | Ideal for mass-reach campaigns and retail promotions |
| Midday (10am–3pm) | Homemakers, retail workers | Requests, gossip, community updates | High-frequency slots for consumer brands |
| Afternoon Drive (3–7pm) | Commuters, office-goers | Contests, trending topics, listener interaction | High engagement with purchase-ready listeners |
| Evening (7pm–12am) | Families, entertainment seekers | Classic hits, celebrity talk, long-format content | Lifestyle-driven activations and brand stories |
Advertising Benefits — Why Choose Radio Mirchi UAE?
UAE’s go-to station for Hindi-speaking audiences
Powerful platform for FMCG, real estate, telecom, finance, and cinema promotions
Loyal audience with high daily tuning habits
Ideal for festival tie-ins (Diwali, Holi, Eid, etc.)
Cross-platform potential with on-ground events and digital extensions
Global & Local Podcasts
Reach Global and Regional Audiences Through Podcast Advertising
Podcasts connect brands with highly engaged, niche audiences — through trusted voices and immersive storytelling. Airtime Arabia helps you plan, book, and manage podcast ad campaigns across top global shows and the MENA region’s growing podcast market.
Learn More About Podcast Advertising
Frequently Asked Questions
New to audio advertising in the UAE or the wider MENA region?
Here are some common questions about how Airtime Arabia helps brands plan and run effective radio and podcast campaigns — quickly and with full support.
Still have questions? We are here to help. Book a call with one of our format experts today.
- Which UAE radio stations can I advertise on?
- We offer access to all major UAE radio networks, including Virgin Radio, Dubai Eye, Radio Mirchi, Al Arabiya, and more—across English, Arabic, Hindi, and other language stations.
- How is pricing for radio ads calculated?
- Radio pricing is based on station, time slot, ad length, and frequency. Prime-time slots (like morning and evening commutes) command higher rates.
- Can I target specific regions or cities in the UAE?
- Yes. While most stations are nationwide, we can geo-target specific emirates or tailor your campaign to reach audiences in Dubai, Abu Dhabi, or Sharjah, depending on the station footprint.
- What types of radio ads are available?
- We offer traditional spot ads, sponsorships, branded content segments, competitions, and live reads by popular radio hosts.
- How is performance tracked for radio campaigns?
- While radio is not a digital medium, we provide audience estimates, daypart reach data, and campaign summaries. We also offer tools to track offline uplift via digital surges or call tracking.
Let’s Plan Your Next Audio Campaign
Contact us to check availability and pricing, and build a media plan that reaches the right audiences at the right time.