Advertise on Virgin Radio Dubai 104.4 FM
Dubai’s #1 hit music station — reaching young, mobile, and engaged English-speaking audiences across the UAE.
Advertise on The Kris Fade Show, The Vibe with Maz Hakim, Brent Black’s Ride Home and many other top quality shows.
Station Overview – Virgin Radio Dubai 104.4 FM
104.4
Virgin Radio Dubai 104.4 FM
104.4 FM
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EnglishStation Stats & Audience Profile
Daypart Audience Profile
| Time Slot | Key Audience | Content Focus | Advertising Opportunity |
|---|---|---|---|
| Morning Drive (6–10am) | Professionals, commuters, students | Hit music, entertainment, celebrity news | Prime drive-time brand awareness |
| Midday (10am–3pm) | Office workers, retail staff | Music-driven, interactive | Cost-effective daytime reach |
| Afternoon Drive (3–7pm) | Younger commuters, professionals | High engagement, contests, trending hits | High-reach drive time |
| Evening (7pm–12am) | Younger audiences, home listeners | DJ sets, lifestyle content | Targeted brand activations, youth campaigns |
Advertising Benefits — Why Choose Virgin Radio Dubai 104.4 FM?
Mass reach across Dubai’s young, urban expat audience
#1 station for in-car listening — ideal for drive-time campaigns
Strong influence on lifestyle, fashion, F&B and entertainment sectors
Active social media presence amplifies on-air campaigns
Ideal for brand launches, retail activations, and youth marketing
Global & Local Podcasts
Reach Global and Regional Audiences Through Podcast Advertising
Podcasts connect brands with highly engaged, niche audiences — through trusted voices and immersive storytelling. Airtime Arabia helps you plan, book, and manage podcast ad campaigns across top global shows and the MENA region’s growing podcast market.
Learn More About Podcast Advertising
Frequently Asked Questions
New to audio advertising in the UAE or the wider MENA region?
Here are some common questions about how Airtime Arabia helps brands plan and run effective radio and podcast campaigns — quickly and with full support.
Still have questions? We are here to help. Book a call with one of our format experts today.
- Which UAE radio stations can I advertise on?
- We offer access to all major UAE radio networks, including Virgin Radio, Dubai Eye, Radio Mirchi, Al Arabiya, and more—across English, Arabic, Hindi, and other language stations.
- How is pricing for radio ads calculated?
- Radio pricing is based on station, time slot, ad length, and frequency. Prime-time slots (like morning and evening commutes) command higher rates.
- Can I target specific regions or cities in the UAE?
- Yes. While most stations are nationwide, we can geo-target specific emirates or tailor your campaign to reach audiences in Dubai, Abu Dhabi, or Sharjah, depending on the station footprint.
- What types of radio ads are available?
- We offer traditional spot ads, sponsorships, branded content segments, competitions, and live reads by popular radio hosts.
- How is performance tracked for radio campaigns?
- While radio is not a digital medium, we provide audience estimates, daypart reach data, and campaign summaries. We also offer tools to track offline uplift via digital surges or call tracking.
Let’s Plan Your Next Audio Campaign
Contact us to check availability and pricing, and build a media plan that reaches the right audiences at the right time.