The Dubai Press Club has announced the fifth edition of Dubai Podfest, taking place on 30 September under the patronage of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum. The event coincides with World Podcast Day and will bring together regional and international content creators, media institutions and industry leaders to explore the future of podcasting. For brands and advertisers, Dubai Podfest highlights the growing importance of podcast advertising and the opportunities available across the UAE.
What Advertisers Can Gain from Dubai Podfest
Podcasting has become one of the fastest growing media formats worldwide. According to PwC, global podcast advertising revenue is expected to exceed 18 billion AED in 2027. In the UAE, the audience for digital audio is expanding quickly, especially among younger, mobile-first listeners who value on-demand content. Dubai Podfest provides a clear signal that the region is serious about building a thriving podcast ecosystem.
For advertisers, this is a golden opportunity to connect with engaged audiences who are receptive to authentic brand messages. The event puts podcasting in the spotlight and shows businesses that this format can deliver measurable impact.
Key Themes for Brands to Watch
Dubai Podfest will gather industry experts to share insights into the challenges and opportunities shaping the sector. For advertisers, some of the key areas to focus on include:
- Audience Growth: Podcast listenership in the Middle East is expanding, especially among 18 to 34 year olds.
- Content Diversity: Arabic-language podcasts are on the rise, creating more relevant platforms for regional brands.
- Trust and Engagement: Research shows podcast listeners are more likely to trust hosts and respond to their endorsements compared with traditional ads.
- Cross-Platform Potential: Advertisers can integrate podcast campaigns with radio advertising on leading UAE radio stations like Dubai Eye 103.8, City 101.6 and Al Arabiya 99.
How Brands Can Benefit from Podcast Advertising
Advertising on podcasts allows brands to:
- Reach niche communities with specific interests.
- Deliver messages in a less intrusive and more personal way.
- Position themselves alongside innovative and forward-looking content.
- Track campaign performance through digital metrics.
When combined with UAE radio advertising, podcast campaigns can form part of a powerful multi-channel strategy that maximises reach and resonance.
Dubai as a Hub for Digital Media
By hosting Dubai Podfest, the Dubai Press Club reinforces the emirate’s role as a hub for digital media. The event showcases the city’s commitment to supporting new talent, fostering innovation, and creating platforms that help businesses and advertisers thrive in the audio space.
For international brands, this is a clear signal that Dubai is becoming a central point for podcast and radio advertising in the Arab world.
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Next Steps for Advertisers
If you want to explore how podcast advertising and radio campaigns in the UAE can grow your brand, now is the time to take action. Dubai Podfest is shining a light on the opportunities available and businesses that move early will have the advantage of building strong connections with audiences who are shaping the future of digital audio.
At Airtime Arabia, we help brands tap into this momentum through tailored radio advertising and podcast campaigns that reach the right listeners. If you are ready to explore how your business can benefit from these opportunities, get in touch with us today.
