Radio

Inside Al Arabiya 99 Radio and How It Connects Brands with UAE Audiences

By Sophie Turner · 12th September 2025 · 4 min read

Find out how Al Arabiya 99 connects with UAE audiences through prime slots, trusted RJs and radio advertising that delivers results for brands

Inside Al Arabiya 99 Radio and How It Connects Brands with UAE Audiences
By Sophie Turner · 2025-09-12 · 4 min read
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Al Arabiya 99 is one of the UAE’s most established Arabic radio stations. Known for its engaging programmes and strong community connection, the station has built a loyal following across the Emirates. For brands, it offers a powerful way to reach Arabic-speaking audiences through radio advertising that feels both local and impactful.

Why Advertisers Choose Al Arabiya

Brands looking to connect with UAE nationals and Arabic-speaking residents have long turned to Al Arabiya 99. Its wide coverage and trusted reputation make it a preferred channel for:

  • Retail brands looking to drive store traffic
  • Automotive companies launching new models
  • Banks and financial institutions aiming to build trust
  • Telecom providers with national campaigns
  • Government and cultural initiatives reaching the local community

Many well-known names have successfully run campaigns here, reinforcing Al Arabiya as a proven platform for effective radio advertising.

Popular Radio Jockeys Who Shape the Station

Al Arabiya’s radio jockeys bring personality and consistency to the station’s programmes. Their on-air charisma keeps listeners tuned in and builds a sense of familiarity with the audience. Morning hosts deliver energy and local news updates, while evening voices connect with commuters winding down after a long day. These RJs form a bridge between advertisers and audiences by presenting sponsored messages in a relatable way.

Some of the well-loved voices on Al Arabiya 99 include:

  • Khalid Ghanayem
  • Heba Saleh
  • Sarah Khalid
  • Abdulkareem BaHakam
  • Wael Essam

Each presenter adds their own unique touch, helping advertisers reach audiences in an engaging and authentic style.

Al Arabiya Radio Station

Prime Time Slots On Air

Choosing the right time of day on Al Arabiya 99 can make a big difference to campaign results. Each slot attracts a distinct audience and offers a tailored advertising opportunity:

  • Morning Drive 6am to 10am: Commuters tune in for music, headlines and entertainment as they start their day. This slot is ideal for brands that want to build strong daily visibility and stay top of mind.
  • Midday 10am to 3pm: Students, office workers and homemakers dominate this segment. The mix of music, light lifestyle chat and interactive shows makes it perfect for retail, food and app-related promotions.
  • Afternoon Drive 3pm to 7pm: Young professionals and creatives take the lead here, engaging with trending tracks and request-driven content. Advertisers use this window to spark high-impact activations and connect with an energetic crowd.
  • Evening 7pm to 12am: At-home listeners and younger audiences gather around club-style and influencer-led shows. This period suits youth-focused campaigns, digital services and mobile-first offers.

Al Arabiya’s time slots give advertisers clear options to align their campaigns with listener behaviour, ensuring messages reach the right people at the right time.

Al Arabiya Radio Station

The Audience Connection

Al Arabiya speaks directly to the UAE’s Arabic-speaking audience. Its content mix of news, entertainment, music and cultural programmes reflects everyday life in the Emirates. Advertisers benefit from this connection because messages are delivered in a trusted environment where listeners are engaged and receptive.

Opportunities for Brands

Working with Al Arabiya allows advertisers to access:

  • A wide Arabic-speaking demographic across the UAE
  • Campaign formats such as live reads, sponsored shows, and traditional spot ads
  • Community relevance through partnerships with local events and cultural programmes
  • Consistent frequency and reach across multiple time slots

These elements combine to create campaigns that are memorable and effective.

Make Your Brand Heard on Al Arabiya

At Airtime Arabia, we help brands plan, book and deliver impactful campaigns on Al Arabiya and other top UAE stations like Dubai Eye 103.8, Emarat FM and City 101.6. We make sure your brand is heard in the right place at the right time. Our team matches your message with the slots that deliver the strongest impact.

Get in touch with us today to start planning your campaign on Al Arabiya 99.

FAQs

What makes Al Arabiya 99 a good choice for radio advertising?

Al Arabiya connects strongly with Arabic-speaking audiences in the UAE and offers trusted content that enhances ad impact.

Which brands advertise on Al Arabiya?

Retailers, automotive companies, telecom providers, banks, property developers and government campaigns regularly use Al Arabiya for advertising. 

How can I advertise on Al Arabiya 99

You can plan and book campaigns through our radio stations page or contact us directly for tailored support.

Do Al Arabiya’s RJs support advertising

Yes, RJs often deliver live reads and integrate messages into their shows for better audience engagement.

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Frequently Asked Questions

New to audio advertising in the UAE or the wider MENA region?

Here are some common questions about how Airtime Arabia helps brands plan and run effective radio and podcast campaigns — quickly and with full support.

Still have questions? We are here to help. Book a call with one of our format experts today.

Who can advertise through your platform?
We work with brands, agencies, and media buyers from around the world looking to target consumers across the UAE through radio, podcasts, and audio channels.
Do you offer media planning support?
Yes. Our team provides end-to-end media planning and buying support, from targeting strategy to execution and reporting.
Can I advertise in both English and Arabic?
Absolutely. We can help you produce and place ads in English, Arabic, or bilingual formats to reach your target demographic effectively.
How long does it take to launch a campaign?
Most campaigns can be activated within 3–5 working days, depending on asset readiness and station availability.
What budget do I need to start?
We typically recommend a minimum spend of $5,000 USD to ensure sufficient reach and frequency across chosen platforms, but we can tailor packages based on your objectives.
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